How to Maximize ROI by Hiring PPC Expert from India?

Pay Per Click (PPC) is a method of an online advertising in which an advertiser needs to pay when the advertisement is clicked by a visitor. PPC expert plays a crucial role as he is directly connected with the revenue of the business. So it is efficient to hire a PPC expert from India as he knows the effective strategies to maximize the ROI at an affordable cost.

Top Strategies to Maximize the ROI of Business

1. Competitor and Keyword Research

By analyzing the competition and keywords they are optimized for, PPC expert from India can make a well-planned strategy. He is perfect in keyword research and knows how to target perfect match type. Also, he pauses the low-performing keywords on the timely basis to save the cost. He can leverage the strengths, improvement in the ad position in search results and identify the opportunities that can contribute to the revenue.  

2. Captivating Ads

He can make a great ad copy that will catch the attention of the potential customers. He knows which ad format is the best and which extension to be added to get high click through rates (CTR). As he is well versed in the optimization of an ad, he knows the importance of the call to action and making the ad for mobile devices following the complete AdWords guidelines. So people who will click the ad gets converted and this can help in increasing the profits.

3. Landing Page Optimization

Landing page optimization plays an important role in PPC. As you have to pay the cost when people click your ad, but if the landing page is poor, then you will not get anything out of the click. So it should be good for the user with quick steps to fill the form if its purpose is to get the lead. If the user finds difficulty in filling the form or long time to fill it. Then he might not fill and you will not get the lead. So PPC expert knows how to create the great landing page that gets converted.  

4. A/B Testing

A good expert is one who spends time in thorough research and monitoring the reports. By doing continuous A/B testing and experiments, he knows which landing page, campaign and ads are performing the best. This is important to test all the variations of ads. So by measuring the results of this test he can bring the conversions in a very quick time.  

10 Questions You Must Ask to PPC Expert While Hiring

1. Are you up to date with the latest Google Algorithms?

2. How many accounts you handle at a time?

3. How many years of experience you have?

4. How much time you will spend on my account?

5. What is the structure of your report?

6. What strategies you follow to maximize conversions?

7. Who will manage my AdWords campaigns?

8. What tools you use for analysis?

9. Have you worked on similar business?

10. How involved I will be in the project?

Ask the above questions while hiring the PPC expert from India and check if he knows the strategies to maximize the ROI of your business.