Why Startups Should be Utilizing Pay Per Click?

Every start up business has to go through onerous challenges arose from the competition in the market. Things become even more difficult when start up businesses move to the web. Having a web presence is crucial in today’s digitized world. Even after doing lots of efforts, many businesses fail to make online success. Reasons include: poor organization, inadequate product planning, lack of expertise and top of it, lack of marketing skills. Although not the only solution, but pay per click or also known as PPC can be a great channel to bringing revenue through your online website. You don’t have to be an expert in this field; but you can hire a PPC freelancer to handle this job.

Reasons Why Start Ups Should Use PPC

PPC Solves your Market Problem

People take to search engines to find a solution to their problems and chances are your idea is the solution to their problem. They don’t know you. They just search for what they need. Startups can use PPC as the answer to their search and increase their visibility among potential customers. First, think about how people will search for your products or services. That’s when you have to find out your first keyword list. Embedding these keywords ideally in your PPC campaigns offers a great channel to introduce you to a market.

Immediate Results

Although SEO is a must for all start up businesses, but it brings results in the long term. On the other hand, PPC makes you visible faster, regardless of competition and audience base. You can analyze your campaign performance by slicing and dicing the data in any way using Google AdWords, Bing Ads, etc. So, PPC is certainly a good fit for start up to help them become noticeable in a short duration.

Flexible Budget

Startups typically have budget issues. Sometimes, you are on a shoestring budget; and other times, you have gotten a huge budget and you are just looking to maximize it. Fortunately, PPC is flexible in this regard. No matter, if you have a small budget or big budget, pay per click campaigns can be run within every budget. Additionally, you can spend wisely by sharing your budget across multiple campaigns. Simply, hire a dedicated, knowledgeable and experienced PPC freelancer.

Hold on Social Sharing

Search engines are not the only way to earn revenue and improve sales leads. Nowadays, social media sites are gaining so much popularity and every startup business can leverage the business benefits from it. Social networks allow you to reach target audience, as more and more people are using social media sites, in a meaningful and quick manner. You can put your Ads on Facebook, Twitter, Linkedin, Pinterest, etc. Each time a person visit, click, comment on, or share your post, it reaches even further than your original audience, increasing your visibility.

Limitless Testing Ground

A well planned campaign strategy lets you leverage the impressions, clicks, conversions and more. These tests help you make a determination about the future of your company. For testing, you can set up A/B or multivariate testing to test following things: slogans, brand look, highest value location, highest value audience, brand mood, call to action, benefits content, etc.

For startups, there is a boundless and fantastic testing ground. When you are in doubt about anything, especially your capability to carry out successful campaigns, approach a genuine PPC freelancer.

Summary:

Are you a startup company and want to build your brand faster? Go no further pay perclick to enjoy fast and effective results, no matter, what your budget is. 

8 Ways to Get the Most Profit from a Small PPC Budget

Let’s take an analogy: you are a PPC account manager and you get a new account to manage. You have big plans and you are excited to start. With time, you realize that the client has a small budget and challenges begin. Every manager wants an open budget, and it takes time to gain trust and drive conversion within a smaller budget. In the meantime, there are always a few ways to make the most out of modest PPC budget.

Different Ways to Make Profit from a Small PPC Budget

Bid on Brand Terms

Bidding on brand terms is profitable when you don’t have any organic presence; you have a small budget and when the non-brand clicks are high. This method of PPC is less expensive and there is no chance of getting beaten by your competitors because sometimes, competitors bid on your brand name.

Explore the Google Display Network

If you have a service based business on a shoestring budget, consider spending a small amount on Google Display Network (GDN) by targeting particular cities. These ads could contain text, media, images or videos.

Remarketing

If you have people who visited your website and are interested in your business, Remarketing is the best way to target them. Don’t let these warm leads go away or don’t let them forget you. Remarketing on the GDN can produce great results with cheaper clicks.

Get Crafty with ad Scheduling

For a smaller budget, schedule your ads appropriately. Suppose, your leads are likely to come between 66m to 8pm, then turn off your ads after that or consider lowering your bids by 50% after 8pm. 

Consider Shared Budgets

Shared budget is an interesting opportunity when you have a small budget and you want to stretch it. It allows you to distribute the entire budget over multiple campaigns to give every campaign a chance. For instance, suppose you have $100 per day budget, and then split it between the two campaigns. On a given day, one campaign a uses smaller amount of the allocated budget. In this case, with shared budget, AdWords takes the leftover budget and reallocate it to another campaign to maximize overall results.

Use Negative Keywords

Using negative keywords to control a budget after the launch of a campaign is very common. Try to launch a campaign sooner with a robust negative keyword list, then stay psychotic with your review of search terms and negate swiftly.

Stay Focused on Specific Local Areas

If you are into legal industry or service based businessman, targeting only specific areas that you serve in offers to the best way to deal with the modest budget.

Try Call-only Campaigns

Call-only ads show up in search results on devices that have a facility for making a call and this is an important strategy for service-based businesses.

With all the features offered in AdWords and a little creativity, you can help businesses succeed with PPC, even if they have a more modest budget.

Today, AdWords has evolved so smartly that only with a little creativity, budget and enthusiasm; you can assure the success to your business through PPC campaigns. Besides these, all you need is a smart PPC account management expert who knows how, when and what to do with a modest budget.