If You wish to be a Content Marketer You are Never Quite Done Creating Content

It is often said that the wicked never rest. Not to imply evil of anything, but the identical saying is definitely applicable to content marketers.

More of a blessing rather than being a curse, content marketers “love” generating content and they thoroughly understand that consistency is a vital part when it comes to achieving success.

From podcasts to blog posts and much further, content marketers “eat” and “drink” content, and it is the aim of all great content marketers to create dependable, reliable, and consistent content so that their readers and followers will have the ability to recognize the content at a single glance.

However the exists a primary problem: In the quest for developing content on a consistent basis, there may arise the risk of repetition. Therefore, content marketers need to be extremely careful and strike a right balance between being reliable with regard to their content and just being over the top.

Fortunately, this is not as difficult as it sounds. Mentioned below is what you need to know to succeed at consistent creation of content in the present day and in the future.

How Much Content is Sufficient Content?

When it comes to content marketers, more is definitely better. As it turns out, this is also true when it comes to audiences. According to a study that was conducted by Hubspot, content marketers who successfully post 15 blog posts each month will be eventually rewarded with as much as 1,200 new leads every month. In addition, companies who publish average amounts of content enjoy a 200% increase in the ROI over 36 months. This is true regardless of the fact that only 26% of companies have a formal content strategy in place. It stands to reason that organizations that publish more blog posts will enjoy much more traffic; however, a majority of organizations do not realize precisely how much traffic we are talking about.

The primary reason for posting being highly effective is that it gives the organization the ability for developing in a wide range of ways. By posting on a frequent basis, content marketers not only generate much more traffic, but also effectively develop and hone their unique and exclusive voices, which is an important piece when it comes to the development of a solid, robust web presence.

On the other hand, organizations who fail to create content regularly or just create half-hearted, crappy content because they eventually know that they “must” create content are likely to be susceptible to a wide range of pitfalls. First, these organizations will instantaneously come off to readers as being utterly cheap, which diminishes sales and drives prospective customers away. Consumers in today’s digital world have higher-than-average BS detectors and most of them can tell instantly if an organization enjoys the eventual content that is created or simply does it to generate sales and appeal to the pocketbooks of their prospective customers. Organizations that fall in the latter category will generally drive more customers away than they eventually attract.

In addition, organizations that are failing to create adequate amounts of content will fail to witness the returns or engagement rates, something which their competitors do. This is due to the fact that the present-day world is primarily driven by inbound marketing. In light of such a scenario, no content translates to no traffic. Efficient content marketing earns three times more leads than outbound marketing tactics but costs 62% less. Because of this phenomenon, 71% of B2B marketers are utilizing content marketing for generating more leads. It is impossible to deny the importance of content in 2016, and intelligent content marketers know that creation, development, and maintenance of a consistent content strategy is arguably the most important factor in being successful in the present-day marketing environment.

Creating Content Consistently: Four Things You Need to Do

Now that we have established why you precisely need to create a plethora of high-quality content, it is time to answer “how.” Great content is like a gray whale or a unicorn: exotic, rare, and captivating to behold. While anyone can eventually create content by sitting in front of a computer and then hammering out some words, not everyone can create authentic, outstanding, and brand-specific content. This is the primary goal that you need to set for yourself. On the brighter side, there are four effective guidelines to help you get started.

(1) Consider who will Read your Content

As a content marketer, you need to engage in a borderline love affair with your readers. These are the individuals who generate traffic, boost your sales, spread word about your organization, and effectively engage with your content. Therefore, they need to be rewarded. When you consider your readers throughout the process of content creation, you are better equipped to offer them compelling content that they will truly enjoy. Of course, this enhances your business and assists you in establishing a name for yourself in your exclusive industry.

Fortunately, keeping your readers in mind while generating content is quite easy: you just need to place yourself in their shoes and think from their viewpoint. What is important to them? What are their requirements? What do they value? Is there something specific they need but are not aware of, such as a new form of content or a new information section? Besides thinking about the requirements and needs of your customers, you must also think about their relationship with your organization and their eventual stage in their buying journey. According to a survey that was conducted by IMN, 75% of organizations develop distinct content creation strategies for each marketing channel and group that they are working with. Performing this task can improve the success with regard to your content, while also assisting you in catering to exclusive and bespoke target audiences. With this in mind, devote your content creation tasks in developing matter that your readers love and share. Do not be afraid to astonish them with newer content formats, discussions, or topics. As long as you have spent considerable time to get inside their minds, you will be eventually rewarded for thinking one step ahead of your target audience.

(2) Effectively connect all your Channels

It can be extremely disorienting if one of your readers effectively engages with your content on Twitter prior to searching your organization on Facebook and finds a completely different brand message and tone of voice. Do not be a split-personality content generator, but take pains for ensuring that the entire content is consistent across all channels. Performing this task will prevent your readers from getting whiplash as they read your engaging posts. In addition, it will help in establishing a consistent brand image across the World Wide Web, regardless of the channel your readers are locating you on. Being highly consistent on all channels of marketing eventually means keeping your tone of voice, branding strategy, and the content the same, while simultaneously ensuring that you are effectively maintaining a high level of engagement and interaction with regard to each distribution channel you utilize. This will assist your readers in bonding more strongly with your content, while also making sure they know their expectations when they view your brand.

(3) Pay Attention

It is not possible to be 100% perfect 100% of the time. Another way of putting this is that you are going to commit mistakes with your content. Luckily, this does mean the world is going to end. Content creators who are just getting into the game of content, generally post their articles or blog posts too often or not quite enough, which may be driving away readers as a result. Similarly, you need to understand which subjects your readers love and hate and the ways in which you can eventually distribute content for it to have highest possible impact. Some of these lessons are effectively learned by committing mistakes and then reading the comments posted by your readers. By being extremely open to learning new things and never getting extremely fixed in your content creation strategy, you can eventually grow and establish yourself as an excellent content marketer for many years to come.

(4) Get Organized

While the content-creating process may be largely viewed as a creative one, on some occasions it is also about being highly organized. As content marketers usually have diverse distribution channels and potentially hundreds of exclusive topics to write about, it can be quite a challenge to keep things organized as the demand for compelling content grows. Because of this phenomenon, it is wise to utilize a platform that gives you the ability to effectively plan all your content creation strategies in one single place. While you carry out an assessment of your content from a single dashboard, you stand a much brighter chance of meeting your goals and offering your readers with a consistent web presence, even when things get too busy.

Conclusion

It is safe to conclude that content marketers are addicted to content. From generating new content to keeping up with the reception and performance that previous content has earned, content marketers are the ones who eat, sleep, and eventually dream content. Fortunately, this helps in creation of a wealth of high-quality reading material for customers across the globe. To continue achieving success in the field of content, content marketers must develop a consistent content marketing strategy that assists them in building an audience and attracting much more visitors. While considering your target audience while you generate content, be consistent across all channels, learn from pasts mistakes, and stay organized in your content-creation strategy. In this way, you can ensure that your organization becomes an established brand that your readers truly wish to engage with, because a single piece of content is never sufficient.




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