Benefits of Hiring a Freelance PPC Consultant

PPC and AdWords campaigns can be expensive unless the ad campaigns are properly optimized. Check out the benefits of hiring a freelance PPC consultant.

Great Advice

You always look for reasons about the well performing or worst performing campaigns. So freelance PPC consultant will provide you the answers to all these queries. In the case of an agency, you can’t talk to an individual responsible for any positive or negative outcome. Also, he gives you the recommendations that can help you to save money. He will not always follow your orders but always come up with the strategic advice related to PPC advertising.

Campaign Optimization

He is a dedicated person and will able to effectively optimize all the campaigns. His ability in generating more online conversions in form of leads or sales with your current budget is important. Monitoring and doing continuous improvement in keyword research, campaign settings and structure, performing A/B or split testing. Also, involved in the competitor analysis and tracking the conversions. This will help to generate more sales. 

Keyword Research

He uses paid tools for few projects as compared to an agency as they have bulk orders. So he looks your budget into the consideration by using reliable tools and that too at very affordable price. He is an expert in the selection of right keywords as it is the base of PPC and includes right kind of match type such as broad, phrase, exact. He will pause the low performing keywords and add negative keywords and save a lot of money.

Advertisement Split Testing

Agencies save time and make assumptions. But freelance consultant will test landing pages that are performing well rather than making assumptions This will not only increase the performance but also help in reducing the cost of the campaign. So that you can get extra clicks with the same budget.

Traffic Monitoring

FreelancerPPC consultant will give you the reporting on the basis of traffic analysis on the regular basis whereas agency mainly focuses primarily on optimization. He includes all the metrics based on the data that can result in the majority of online conversions. This can really help you to take the monetary decisions as where to invest the money and where it is not worth investing the money.

PPC Competitor Research

It’s important to do an in-depth study of the competitors. Competitor analysis is necessary to check the placement of ads. He knows the best tools to monitor the performance of your competitors. He is data driven and so he can compare the data to bring successful results to your campaign by his great research ability which is often missing in an agency.

Landing page Optimization

Being an expert in optimizing the landing pages and knowing all the ins and outs of optimizing it. This is the major skill to get high ad position. It should have the contact form that gets converted. Better for the user experience with all the necessary call to action buttons. As this mainly contributes in increasing the quality score and reduce the max CPC.

So looking to the above benefits, it is better to hire the freelance PPC consultant. As they have the above skills and are usually less expensive than other agencies. So you can always