8 Ways to Get the Most Profit from a Small PPC Budget

Let’s take an analogy: you are a PPC account manager and you get a new account to manage. You have big plans and you are excited to start. With time, you realize that the client has a small budget and challenges begin. Every manager wants an open budget, and it takes time to gain trust and drive conversion within a smaller budget. In the meantime, there are always a few ways to make the most out of modest PPC budget.

Different Ways to Make Profit from a Small PPC Budget

Bid on Brand Terms

Bidding on brand terms is profitable when you don’t have any organic presence; you have a small budget and when the non-brand clicks are high. This method of PPC is less expensive and there is no chance of getting beaten by your competitors because sometimes, competitors bid on your brand name.

Explore the Google Display Network

If you have a service based business on a shoestring budget, consider spending a small amount on Google Display Network (GDN) by targeting particular cities. These ads could contain text, media, images or videos.

Remarketing

If you have people who visited your website and are interested in your business, Remarketing is the best way to target them. Don’t let these warm leads go away or don’t let them forget you. Remarketing on the GDN can produce great results with cheaper clicks.

Get Crafty with ad Scheduling

For a smaller budget, schedule your ads appropriately. Suppose, your leads are likely to come between 66m to 8pm, then turn off your ads after that or consider lowering your bids by 50% after 8pm. 

Consider Shared Budgets

Shared budget is an interesting opportunity when you have a small budget and you want to stretch it. It allows you to distribute the entire budget over multiple campaigns to give every campaign a chance. For instance, suppose you have $100 per day budget, and then split it between the two campaigns. On a given day, one campaign a uses smaller amount of the allocated budget. In this case, with shared budget, AdWords takes the leftover budget and reallocate it to another campaign to maximize overall results.

Use Negative Keywords

Using negative keywords to control a budget after the launch of a campaign is very common. Try to launch a campaign sooner with a robust negative keyword list, then stay psychotic with your review of search terms and negate swiftly.

Stay Focused on Specific Local Areas

If you are into legal industry or service based businessman, targeting only specific areas that you serve in offers to the best way to deal with the modest budget.

Try Call-only Campaigns

Call-only ads show up in search results on devices that have a facility for making a call and this is an important strategy for service-based businesses.

With all the features offered in AdWords and a little creativity, you can help businesses succeed with PPC, even if they have a more modest budget.

Today, AdWords has evolved so smartly that only with a little creativity, budget and enthusiasm; you can assure the success to your business through PPC campaigns. Besides these, all you need is a smart PPC account management expert who knows how, when and what to do with a modest budget.