Tuesday 17 January 2017
Monday 16 January 2017
Why and How to Outsource Online Marketing?
Summary:
If you outsource online marketing
services, it is very helpful for businesses as it increases their overall
productivity. Make sure that you choose a company after doing intensive
research and comparisons.
Content:
Today, businesses
look to implement cost-cutting measures to save their company from closing
down. The purpose of these measures is to reduce working hours, eliminate
non-productive activities, reducing manpower need and realigning useful
resources for more profitable activities etc. One of these cost-effective
solutions is to outsource online marketing.
The idea of
outsourcing is gaining popularity day-by-day because of the benefits it offers.
Online entrepreneurs now understand the benefits of involving a third party web
marketing company that gives them the opportunity to get more work done and
take the entire credit. Apart from
these, there are companies who cannot afford an in-house marketing department
and outsourcing seems the best solution here.
Why Outsource Online Marketing Services?
SEO is an
essential part of the overall internet marketing strategy, which makes online
marketing a lengthy and continuous task. It brings amazing results if
outsourced to an external marketing agency that saves you time as well as
money. An experienced agency will perform your entire job perfectly and helps
your website secure top ranks in search engine result pages. Here are the
benefits of outsourcing online marketing services to an external agency:
·
By outsourcing your online marketing services,
you can divert your focus, efforts and resources to other useful business
operations.
·
You don’t need to engage full time employees or
set up an in-house team in your premises.
·
It helps increasing the productivity of your
employees in all assigned tasks because they are free from marketing burden.
·
You make huge savings on overhead expenses.
·
The outsourcing partner usually has a team of
experts who possess specialized online marketing skills and experienced in this
field.
How to Choose an Agency for Outsourcing
Online Marketing?
Regardless of the
reasons of outsourcing, it is important to avoid a few common mistakes that
everyone is likely to make while choosing a partner agency. To get expected
output from your agency, make sure that you understand and avoid these
mistakes.
·
Research
the company
Before you
finalize a company, it is important to do deep research on company’s profile.
Outsourcing to a bad company can spoil your reputation and disappoint your
clients. Therefore, make sure that you research about their history and
experience in this field. Also check their previous work and campaigns
completed successfully, and also read their client testimonials as well as
reviews. It is important to know who you are dealing with, before risking your money
and reputation.
·
Weigh up
the costs
There are a few
companies who spend more money than required if they have never been into
outsourcing online marketing services before. This can be due to many reasons,
like low quality results, poorly implemented results of marketing efforts and
partnership with a dodgy company. So, look carefully at the charges of company
for outsourcing services. Compare their overall cost with the cost if you do it
yourself.
·
Talk to a
few companies
There are so many
companies ready to partner with you for outsourcing. But you have to do
research a lot, shortlist a few top firms and then select the best one that
accommodates all your needs at reasonable prices. Check the quality of their
services and ensure that they handle your questions professional without
hesitation. Also, make sure that they
follow ethical marketing techniques and boycott marketing gimmicks.
Outsourcingonline marketing to a reputed agency not only saves your time and money, but it
also increases your productivity, improves client relationship and maintains a
positive brand reputation.
Tuesday 20 December 2016
10 Step Checklists for Any PPC Account Audit
Summary:
Doing a regular PPC audit of your
new as well as old accounts is important to assure better account performance.
Read this checklist of 10 important things that you should check while doing PP
audit.
Content:
A PPC account audit allows you to
check: what’s wrong with your PPC account and what can be improved to maximize
business profit. Here are 10 important things to check during a free PPC Audit
of any account.
1. Search Term Report: Make sure that your
keywords use the relevant terms. Your search term report should include one
word broad match keywords, exact match negative keywords and long tail keywords
including the most profitable terms relevant to your business.
2.
Location
Targeting Set Up: Most of the PPC ads are set up to target a particular
location from where more business and sales are expected. However, getting clicks or visitors from the location that is not
relevant to your business is a common issue for many PPC accounts. If you are
also facing the same problem, go to your campaign settings and select target
“people in my targeted location” to avoid unnecessary traffic.
3.
Description
Line 1: Use a period at the end of first line in your ad message. It will
appear like a large, impressive heading in your advertisement. It is also good
to use selling points, like product’s benefits and features into the first line
to attract the readers.
4.
Advertising
Extensions: Ad extension is considered as the critical element for success
of every campaign. Google also considers it as an important element in quality
score. If you are running a free PPC audit, make sure that you use following
extensions at any cost: site links, call extensions, location extension, social
extension and review extension.
5 . Keywords Grouping: A better quality
score can save you a lot of money. You can maximize your quality score to 10/10
depending on the efforts you put into it. Grouping your keywords into relevant
groups contributes to a higher quality score. If your ads are well written and
keywords are tightly grouped, it helps improve CTR.
6.
Connection
with Google Analytics: If you are really concerned with saving money and
time, make sure that your PPC account is properly connected with Google
Analytics. To assure this, use two important features: call extension, checking
bounce rate and evaluating the average time on site of keywords and finding if
your landing pages are performing well or not.
7.
Geographic
Report: While your PPC account audit, revise your geographic report. Check
if your ad is performing well in a particular location. Also check the state
where your ads are performing poorly. Lower the bid for low performing states
and increase the bid for the best performing locations.
8.
Keywords
Bids: Your end goal is to get profit, but not being at the top position on
search engines. Therefore, make sure that your keywords has a custom bid
associated with it, according the level of profitable it offers. Pause all
non-performing keywords and try new one every day.
9.
The
Display Network: The most common mistake that advertiser commits is
targeting the display network based on keywords only rather than any placement
or topic. Your display networking is running well and taking advantage of all
available options.
10.
Remarketing
Campaigns: The best way to remarket your campaigns is to segment your
products and services into many lists so that your customers get a better
experience and you get higher conversion rate.
To sum up, paid or free PPC audit
saves you time and money, and it should be done regularly for new and old accounts.
Choosing a Company For 6 Month Industrial Training in Mohali
Friday 9 December 2016
Google AdWords Average Cost Per Click by Industry
Google
AdWords metrics are tricky, but if you know that you are going in the right
direction, then half of your work is done. There are many metrics to be known,
but an average cost per click is the most important one. So by knowing
this metric, you can plan your AdWords strategy well. First of all, you should
know the search and display network so that you have a clarity about its
measurement.
Search
Network
It shows the
ads in the search results of Google and other Google sites such as maps,
shopping and also on non-Google search partner websites. You will most likely
notice them right above the organic results in SERPs. Also, it is best to reach
the customers who are actively searching for your products and services.
Display
Network
It shows ads
to the collection of Google websites like YouTube, Gmail, Google finance,
Blogger and other partner sites, mobile sites and apps that show the ads by
matching the content. In addition, it will help you to reach the broader audience,
building awareness and engagement.
Cost-per-click
is the amount needed to be paid each time a user clicks on the ad. It is
calculated by dividing the total cost of your clicks by the total number of
clicks. The average CPC rates vary depending on the niche of the business and
target location or demographics. So check out the average cost per click in
Google AdWords, according to the industries.
|
Industry
|
Google
Display Network (GDN)
|
Search
|
|
Advocacy
|
$0.32
|
$1.72
|
|
Auto
|
$0.39
|
$1.43
|
|
B2B
|
$0.37
|
$1.64
|
|
Consumer
Services
|
$0.69
|
$3.77
|
|
Dating
& Personals
|
$0.18
|
$0.19
|
|
E commerce
|
$0.29
|
$0.88
|
|
Education
|
$0.40
|
$1.74
|
|
Employment
Services
|
$1.66
|
$4.20
|
|
Finance
& Insurance
|
$0.72
|
$3.72
|
|
Health
& Medical
|
$0.37
|
$3.17
|
|
Home Goods
|
$0.70
|
$3.19
|
|
Industrial
Services
|
$0.60
|
$2.00
|
|
Legal
|
$0.60
|
$5.88
|
|
Real
Estate
|
$0.88
|
$1.81
|
|
Technology
|
$0.20
|
$1.78
|
|
Travel
& Hospitality
|
$0.24
|
$1.55
|
Google
Adwords average cost per click is higher in some industries like employment
services. The reason for the high cost can be their low-quality score due to
which they need to pay the higher amount. Many industries like Advocacy, Auto,
B2B, Dating, and e-commerce have cost under $2. The average cost per click in
AdWords across all industries is $2.32 for search ads, and $0.58 for display
ads.
So by
knowing this you can effectively choose the average cost per click based on
your industry.
Wednesday 30 November 2016
How to Maximize ROI by Hiring PPC Expert from India?
Pay Per
Click (PPC) is a method of an online advertising in which an advertiser needs
to pay when the advertisement is clicked by a visitor. PPC expert plays a
crucial role as he is directly connected with the revenue of the business. So
it is efficient to hire a PPC expert from India as he knows the
effective strategies to maximize the ROI at an affordable cost.
Top
Strategies to Maximize the ROI of Business
1. Competitor
and Keyword Research
By analyzing
the competition and keywords they are optimized for, PPC expert from India can
make a well-planned strategy. He is perfect in keyword research and knows how
to target perfect match type. Also, he pauses the low-performing keywords on
the timely basis to save the cost. He can leverage the strengths, improvement
in the ad position in search results and identify the opportunities that can
contribute to the revenue.
2. Captivating
Ads
He can make
a great ad copy that will catch the attention of the potential customers. He
knows which ad format is the best and which extension to be added to get high
click through rates (CTR). As he is well versed in the optimization of an ad, he
knows the importance of the call to action and making the ad for mobile devices
following the complete AdWords guidelines. So people who will click the ad gets
converted and this can help in increasing the profits.
3. Landing
Page Optimization
Landing page
optimization plays an important role in PPC. As you have to pay the cost when
people click your ad, but if the landing page is poor, then you will not get
anything out of the click. So it should be good for the user with quick steps
to fill the form if its purpose is to get the lead. If the user finds
difficulty in filling the form or long time to fill it. Then he might not fill
and you will not get the lead. So PPC expert knows how to create the great
landing page that gets converted.
4. A/B
Testing
A good
expert is one who spends time in thorough research and monitoring the reports.
By doing continuous A/B testing and experiments, he knows which landing page,
campaign and ads are performing the best. This is important to test all the
variations of ads. So by measuring the results of this test he can bring the
conversions in a very quick time.
10
Questions You Must Ask to PPC Expert While Hiring
1. Are you
up to date with the latest Google Algorithms?
2. How many
accounts you handle at a time?
3. How many
years of experience you have?
4. How much
time you will spend on my account?
5. What is
the structure of your report?
6. What
strategies you follow to maximize conversions?
7. Who will
manage my AdWords campaigns?
8. What
tools you use for analysis?
9. Have you
worked on similar business?
10. How
involved I will be in the project?
Ask the
above questions while hiring the PPC expert from India and check if he knows
the strategies to maximize the ROI of your business.
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