Google AdWords Average Cost Per Click by Industry

Google AdWords metrics are tricky, but if you know that you are going in the right direction, then half of your work is done. There are many metrics to be known, but an average cost per click is the most important one. So by knowing this metric, you can plan your AdWords strategy well. First of all, you should know the search and display network so that you have a clarity about its measurement.

Search Network

It shows the ads in the search results of Google and other Google sites such as maps, shopping and also on non-Google search partner websites. You will most likely notice them right above the organic results in SERPs. Also, it is best to reach the customers who are actively searching for your products and services.

Display Network

It shows ads to the collection of Google websites like YouTube, Gmail, Google finance, Blogger and other partner sites, mobile sites and apps that show the ads by matching the content. In addition, it will help you to reach the broader audience, building awareness and engagement.

Cost-per-click is the amount needed to be paid each time a user clicks on the ad. It is calculated by dividing the total cost of your clicks by the total number of clicks. The average CPC rates vary depending on the niche of the business and target location or demographics. So check out the average cost per click in Google AdWords, according to the industries.

Industry	Google Display Network (GDN)	Search
Advocacy	$0.32	$1.72
Auto	$0.39	$1.43
B2B	$0.37	$1.64
Consumer Services	$0.69	$3.77
Dating & Personals	$0.18	$0.19
E commerce	$0.29	$0.88
Education	$0.40	$1.74
Employment Services	$1.66	$4.20
Finance & Insurance	$0.72	$3.72
Health & Medical	$0.37	$3.17
Home Goods	$0.70	$3.19
Industrial Services	$0.60	$2.00
Legal	$0.60	$5.88
Real Estate	$0.88	$1.81
Technology	$0.20	$1.78
Travel & Hospitality	$0.24	$1.55

Google Adwords average cost per click is higher in some industries like employment services. The reason for the high cost can be their low-quality score due to which they need to pay the higher amount. Many industries like Advocacy, Auto, B2B, Dating, and e-commerce have cost under $2. The average cost per click in AdWords across all industries is $2.32 for search ads, and $0.58 for display ads.

So by knowing this you can effectively choose the average cost per click based on your industry.