Google
AdWords metrics are tricky, but if you know that you are going in the right
direction, then half of your work is done. There are many metrics to be known,
but an average cost per click is the most important one. So by knowing
this metric, you can plan your AdWords strategy well. First of all, you should
know the search and display network so that you have a clarity about its
measurement.
Search
Network
It shows the
ads in the search results of Google and other Google sites such as maps,
shopping and also on non-Google search partner websites. You will most likely
notice them right above the organic results in SERPs. Also, it is best to reach
the customers who are actively searching for your products and services.
Display
Network
It shows ads
to the collection of Google websites like YouTube, Gmail, Google finance,
Blogger and other partner sites, mobile sites and apps that show the ads by
matching the content. In addition, it will help you to reach the broader audience,
building awareness and engagement.
Cost-per-click
is the amount needed to be paid each time a user clicks on the ad. It is
calculated by dividing the total cost of your clicks by the total number of
clicks. The average CPC rates vary depending on the niche of the business and
target location or demographics. So check out the average cost per click in
Google AdWords, according to the industries.
|
Industry
|
Google
Display Network (GDN)
|
Search
|
|
Advocacy
|
$0.32
|
$1.72
|
|
Auto
|
$0.39
|
$1.43
|
|
B2B
|
$0.37
|
$1.64
|
|
Consumer
Services
|
$0.69
|
$3.77
|
|
Dating
& Personals
|
$0.18
|
$0.19
|
|
E commerce
|
$0.29
|
$0.88
|
|
Education
|
$0.40
|
$1.74
|
|
Employment
Services
|
$1.66
|
$4.20
|
|
Finance
& Insurance
|
$0.72
|
$3.72
|
|
Health
& Medical
|
$0.37
|
$3.17
|
|
Home Goods
|
$0.70
|
$3.19
|
|
Industrial
Services
|
$0.60
|
$2.00
|
|
Legal
|
$0.60
|
$5.88
|
|
Real
Estate
|
$0.88
|
$1.81
|
|
Technology
|
$0.20
|
$1.78
|
|
Travel
& Hospitality
|
$0.24
|
$1.55
|
Google
Adwords average cost per click is higher in some industries like employment
services. The reason for the high cost can be their low-quality score due to
which they need to pay the higher amount. Many industries like Advocacy, Auto,
B2B, Dating, and e-commerce have cost under $2. The average cost per click in
AdWords across all industries is $2.32 for search ads, and $0.58 for display
ads.
So by
knowing this you can effectively choose the average cost per click based on
your industry.
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