Benefits of Hiring a Freelance PPC Consultant

PPC and AdWords campaigns can be expensive unless the ad campaigns are properly optimized. Check out the benefits of hiring a freelance PPC consultant.

Great Advice

You always look for reasons about the well performing or worst performing campaigns. So freelance PPC consultant will provide you the answers to all these queries. In the case of an agency, you can’t talk to an individual responsible for any positive or negative outcome. Also, he gives you the recommendations that can help you to save money. He will not always follow your orders but always come up with the strategic advice related to PPC advertising.

Campaign Optimization

He is a dedicated person and will able to effectively optimize all the campaigns. His ability in generating more online conversions in form of leads or sales with your current budget is important. Monitoring and doing continuous improvement in keyword research, campaign settings and structure, performing A/B or split testing. Also, involved in the competitor analysis and tracking the conversions. This will help to generate more sales. 

Keyword Research

He uses paid tools for few projects as compared to an agency as they have bulk orders. So he looks your budget into the consideration by using reliable tools and that too at very affordable price. He is an expert in the selection of right keywords as it is the base of PPC and includes right kind of match type such as broad, phrase, exact. He will pause the low performing keywords and add negative keywords and save a lot of money.

Advertisement Split Testing

Agencies save time and make assumptions. But freelance consultant will test landing pages that are performing well rather than making assumptions This will not only increase the performance but also help in reducing the cost of the campaign. So that you can get extra clicks with the same budget.

Traffic Monitoring

FreelancerPPC consultant will give you the reporting on the basis of traffic analysis on the regular basis whereas agency mainly focuses primarily on optimization. He includes all the metrics based on the data that can result in the majority of online conversions. This can really help you to take the monetary decisions as where to invest the money and where it is not worth investing the money.

PPC Competitor Research

It’s important to do an in-depth study of the competitors. Competitor analysis is necessary to check the placement of ads. He knows the best tools to monitor the performance of your competitors. He is data driven and so he can compare the data to bring successful results to your campaign by his great research ability which is often missing in an agency.

Landing page Optimization

Being an expert in optimizing the landing pages and knowing all the ins and outs of optimizing it. This is the major skill to get high ad position. It should have the contact form that gets converted. Better for the user experience with all the necessary call to action buttons. As this mainly contributes in increasing the quality score and reduce the max CPC.

So looking to the above benefits, it is better to hire the freelance PPC consultant. As they have the above skills and are usually less expensive than other agencies. So you can always 

Where do I find Freelance Android developers in India?

Hiring is quite a technical and difficult task nowadays. Especially when you are looking for an android developer, you have to be more cautious. With the advent of online freelancing companies, you have lots of options to choose from. But this vast selection can be confusing sometimes, with a lot of options available you get stuck what to choose.

If you are looking for an android developer from India, you are at the right place at the right time. In this guideline, I have compiled a list of best online places to look for the android developer from India. So sit back and give this guideline a read.

ValueCoders:-

ValueCoders is one of the best IT Company in India and have vast experience developers of every field. This company has produced many IOS and Android apps for its local as well as foreign clients. Shortly, I would say that if you are looking for best android developers in India, ValueCoders should be your first choice.

X-Team:-

Providing high-level development services all over the world, X-Team is a worldwide development company. You can hire a full-time android developer from this platform. One main benefit of this company is that they charge you monthly, aren’t it good for you? The developers of this company are easy to communicate with and they make daily meetings with the clients. There are many Indian android developers currently working in this company so you can hire a good one for your work.

Upwork:-

Who does not know about Upwork? One of the best freelancing companies currently in the market. The company has bundles of developers of Android from all over the globe. You can easily find a skilled android developer of India from this company.

Gigster:-

Gigster is the best freelancing company for hiring android developers. You can easily get android developer as well as a designer from Gigster. One distinct feature of this company is that they maintain your code and you don’t have to worry about that. They charge an affordable price for their services and you can find an Indian android developer from this company as well.

Toptal:-   

World’s 3% developers and designers are currently working at Toptal. If you are looking for an experienced android developer, you should definitely visit this company. They have developers for all sorts of projects. If your project is small they will assign you the developer according to that.

Conclusion:-

This is it; you have just read out some the top companies where you can easily find an Indian android developer. There may be many more places available but these are the best available companies for you to hire an android developer. You can just visit the top freelancing companies and just write the keyword “Android Developer” and apply location filter set to India and you will get a list of top android developers. I hope that after reading this guideline you will be able to find a suitable android developer for your project. 

Should I Hire a PPC CONSULTANT?

In modern marketing, SEO and PPC are competing for a shoulder to shoulder. Searching algorithm of Google changes quite often, so business owners find it difficult to keep their pace with it. As far SEO is concerned, it is a slow process and most business owners do not have enough time to its results and that’s why more earning comes from PPC.

PPC targets the exact audience for your online business but it requires a technical knowledge. Even some PPC experts make some mistakes when they start selling products through PPC. Therefore every online business needs a PPC management expert to review their business.

If you are new to the business and going to create your own AdWords account, don’t do it. There is a reason why PPC experts charge some fee for managing your AdWords account. Here are 10 reasons why you should hire a PPC management expert.

Keyword Exploration:-

Honestly speaking keyword research is not easy at all. It is a crucial thing for your business and PPC experts spend a lot of time on doing keyword research. If you have chosen the wrong keyword for your site, you will bust your entire budget.

Incorrect Ad Campaign:-

One of the greatest strengths of PPC experts is their proper research. First, they understand your business and your competitors and then they form such an ad which is impossible for an amateur to from. Use of bad copy which does not convey your message and is just focused on getting more traffic can cause a law conversation.

Technical Skills:-

A good PPC program is the one which tracks not only the sales but also where the sales are coming from. And performing such type of detailed information is almost impossible for a normal person. You definitely require a PPC expert for such tracking.

Do you know PPC tactics? :-

You may know the abbreviation of PPC, but do you know SEM, CPA, and CPC? I don’t think so. Do you know what the difference between Hits and Impressions is? Do you know what is targeting? Give up? Understanding all these terms is very important for today’s business. You don’t need to remember them your PPC expert would it for you.

Campaign Settings:-

PPC campaigns have many settings which need attention in order to get maximum output from your business. For example, there is an option of the geographic location which enables you to target a specific audience. PPC experts have knowledge of all these settings and they do it as a routine matter.

Awareness about landing page:-

Do you know how a good landing page looks like? What should be the structure of the site? If your landing page is less relevant to your business, believe me, you will lose many customers. Leave this headache to your PPC expert as well.

Conclusion:-

That’s it; you have just read the reasons why you should hire a PPC expert for your business. Hiring is totally depends on you, but it is better to have a PPC expert. You cannot take a risk on ad campaigns of your online store, so hire an expert and enjoy your business.

Related Articles:

8 Ways to Get the Most Profit from a Small PPC Budget

Improving Your PPC Advertisements

When Do You Need Pay-Per-Click Services over SEO?

Which one is better: PPC or SEO? When do you need to carry out search engine optimization of your website? When do you need pay per click advertising of your business? Should you prefer SEO over white label PPC management services or vice-versa? Although many researches, reports and surveys have been presented by the industry experts, but answers to these questions are still debated.

SEO is a long term process, but it must go on for the whole lifetime of your business. It is mandatory for bringing organic results that are nowadays liked by all major search engines, for your business, in the long run. SEO is like making the foundation of business stronger with time. On the other hand, pay per click or PPC is opposite in nature. Keeping the title of this write-up in mind, let’s talk about pay per click advertising only.

3 Times When You Need PPC Over SEO  

When you Need Faster Results

No one can deny the statement that says, “Pay per click brings faster results”. If you are looking for instant promotion of your business, want instant visitors, quickly grown chart for increased traffic to your site, want increased sales leads for your business, the only solution is pay per click. You cannot imagine using search engine optimization techniques in this situation. Here, only paid advertising will work.

When You are new in Online Business

When you just start with your business, you really feel confused where to start. Here is a brief guide for you: commence your online business promotion with search engine optimization. As mention above, SEO takes time to bring results in terms of traffic, sales, and revenues for your business. But doing SEO should be your first step, mandatory. Then, approach a good provider of white label PPC management services, who can help you bring visibility to your online business quickly.

When You Have Big Budget for Digital Marketing of your Business

It is true that pay per click can be performed on any budget, be it a small or large bidding amount. SEO rarely demands any investment; you only have to pay the fees of your search engine optimization expert or agency. But for PPC, you not only pay for expert’s fee, but also for adverts running online. With pay per click, you have to pay for every click, means for every visitor. Though it saves you money; but remembers, it involves expense, a little expense. So, if you have a good budget, PPC can be extremely useful for you.

Hire a Dedicated Provider of White Label PPC Management Services

The Pay per clickcampaigns should be managed well, with well written as well as relevant ad copies, compelling images and eye catchy. If you are beginner with paid advertising, it is better to let the experts of white label PPC management services handle this task for you. Since these experts carry vast experience with diverse projects, knowledge and dedication in their field, these points will add to the benefits of your business. Make sure that you hire an expert after doing deep research on a few reputed service providers.

  

How Clients Can Help Their White Label PPC Agency?

Businesses don’t fail without any reason; but there are a few factors that block the success of any business. These factors, for online businesses, usually include: bad decisions, inappropriate strategies, low-ROI tactics, team-problems, leadership deficiencies, negligence, and inexperience etc.

If you are hiring a white label PPC agency, then make sure that the agency features everything required to assure success. Your job does not end with selecting a right agency, but there are a few ways that clients can help their agency to succeed for them. Let’s read on to know more:

# Have Faith on Your Agency

Undoubtedly, there are many dodgy companies who burn you and your money so badly. But if the agency that you hire is competent, has reputation and has generated successful track record, let them do their job. Don’t provoke them to prove their expertise repeatedly, but trust them.

# Cooperate With Your Agency

PPC is too complicated, especially, if you don’t do it full-time. That’s why you hire a third party agency. But you can make their job easier and more productive for you; help them with the required data, ad ideas and suggestions. This will really help your PPC manager.

# Communicate Properly

In order to get status updates, ideas exchange, discuss high-level strategies, effective and productive communication is a must. Communication can be blocked when there is a middleman. It is advisable that the client’s marketing expert and agency’s PPC specialist communicate directly. Clients should also avoid micromanaging discussions that can frustrate the PPC Expert.

# Create Good Products and Services

Even a heroic advertisement with a huge financial support cannot work for a bad product. PPC makes sales leads for you for the products and services that people need? But when your offerings are not desirable by people, how can PPC sell them, but it can just help you identify what products are salable online. It is better to know this by the time if your offerings are salable or not.

# Understand Online Need

Sometimes, there is a huge demand for what you are offering and in other cases; people are just showing interest in your products. Sometimes, you have to make sales and other times, you need to create your brand awareness. You have to understand online needs and convey it to your agency to ease their job.

# Work on Your Pricing and Promotions

People love offers and adding these offers to your ads make them look compelling, thus increasing your click through rate. You can also price to the ad if you are offering an item at lesser price than your competitors. If you are already selling on your website at a good price, you don’t need to reveal the price in your ad.

# Choose Clear, Quantifiable Goals; Prioritize Them; and Stick With It

Identify your key performance indicators and the most important goals at the very first stage. You cannot change your goals of KPIs so frequently, so be careful at the first stage itself. To optimize KPIs, run tests that take time. Prioritize your goals appropriate and stick with for the whole duration.

# Commit to Website Usability Improvements and Conversion Optimization

PPC can do nothing, if your website does not convert and has not been improved or advancements. Website’s conversion rate is the best determinant of your PPC CPL and ROI. To check if the website is converting or not, Google Analytics is taken into consideration.

Summary:

When you are working with a white label PPC agency, your clients can help you succeed for them and same clients can make it difficult or impossible for you to help promote their business.

Why Startups Should be Utilizing Pay Per Click?

Every start up business has to go through onerous challenges arose from the competition in the market. Things become even more difficult when start up businesses move to the web. Having a web presence is crucial in today’s digitized world. Even after doing lots of efforts, many businesses fail to make online success. Reasons include: poor organization, inadequate product planning, lack of expertise and top of it, lack of marketing skills. Although not the only solution, but pay per click or also known as PPC can be a great channel to bringing revenue through your online website. You don’t have to be an expert in this field; but you can hire a PPC freelancer to handle this job.

Reasons Why Start Ups Should Use PPC

PPC Solves your Market Problem

People take to search engines to find a solution to their problems and chances are your idea is the solution to their problem. They don’t know you. They just search for what they need. Startups can use PPC as the answer to their search and increase their visibility among potential customers. First, think about how people will search for your products or services. That’s when you have to find out your first keyword list. Embedding these keywords ideally in your PPC campaigns offers a great channel to introduce you to a market.

Immediate Results

Although SEO is a must for all start up businesses, but it brings results in the long term. On the other hand, PPC makes you visible faster, regardless of competition and audience base. You can analyze your campaign performance by slicing and dicing the data in any way using Google AdWords, Bing Ads, etc. So, PPC is certainly a good fit for start up to help them become noticeable in a short duration.

Flexible Budget

Startups typically have budget issues. Sometimes, you are on a shoestring budget; and other times, you have gotten a huge budget and you are just looking to maximize it. Fortunately, PPC is flexible in this regard. No matter, if you have a small budget or big budget, pay per click campaigns can be run within every budget. Additionally, you can spend wisely by sharing your budget across multiple campaigns. Simply, hire a dedicated, knowledgeable and experienced PPC freelancer.

Hold on Social Sharing

Search engines are not the only way to earn revenue and improve sales leads. Nowadays, social media sites are gaining so much popularity and every startup business can leverage the business benefits from it. Social networks allow you to reach target audience, as more and more people are using social media sites, in a meaningful and quick manner. You can put your Ads on Facebook, Twitter, Linkedin, Pinterest, etc. Each time a person visit, click, comment on, or share your post, it reaches even further than your original audience, increasing your visibility.

Limitless Testing Ground

A well planned campaign strategy lets you leverage the impressions, clicks, conversions and more. These tests help you make a determination about the future of your company. For testing, you can set up A/B or multivariate testing to test following things: slogans, brand look, highest value location, highest value audience, brand mood, call to action, benefits content, etc.

For startups, there is a boundless and fantastic testing ground. When you are in doubt about anything, especially your capability to carry out successful campaigns, approach a genuine PPC freelancer.

Summary:

Are you a startup company and want to build your brand faster? Go no further pay perclick to enjoy fast and effective results, no matter, what your budget is. 

8 Ways to Get the Most Profit from a Small PPC Budget

Let’s take an analogy: you are a PPC account manager and you get a new account to manage. You have big plans and you are excited to start. With time, you realize that the client has a small budget and challenges begin. Every manager wants an open budget, and it takes time to gain trust and drive conversion within a smaller budget. In the meantime, there are always a few ways to make the most out of modest PPC budget.

Different Ways to Make Profit from a Small PPC Budget

Bid on Brand Terms

Bidding on brand terms is profitable when you don’t have any organic presence; you have a small budget and when the non-brand clicks are high. This method of PPC is less expensive and there is no chance of getting beaten by your competitors because sometimes, competitors bid on your brand name.

Explore the Google Display Network

If you have a service based business on a shoestring budget, consider spending a small amount on Google Display Network (GDN) by targeting particular cities. These ads could contain text, media, images or videos.

Remarketing

If you have people who visited your website and are interested in your business, Remarketing is the best way to target them. Don’t let these warm leads go away or don’t let them forget you. Remarketing on the GDN can produce great results with cheaper clicks.

Get Crafty with ad Scheduling

For a smaller budget, schedule your ads appropriately. Suppose, your leads are likely to come between 66m to 8pm, then turn off your ads after that or consider lowering your bids by 50% after 8pm. 

Consider Shared Budgets

Shared budget is an interesting opportunity when you have a small budget and you want to stretch it. It allows you to distribute the entire budget over multiple campaigns to give every campaign a chance. For instance, suppose you have $100 per day budget, and then split it between the two campaigns. On a given day, one campaign a uses smaller amount of the allocated budget. In this case, with shared budget, AdWords takes the leftover budget and reallocate it to another campaign to maximize overall results.

Use Negative Keywords

Using negative keywords to control a budget after the launch of a campaign is very common. Try to launch a campaign sooner with a robust negative keyword list, then stay psychotic with your review of search terms and negate swiftly.

Stay Focused on Specific Local Areas

If you are into legal industry or service based businessman, targeting only specific areas that you serve in offers to the best way to deal with the modest budget.

Try Call-only Campaigns

Call-only ads show up in search results on devices that have a facility for making a call and this is an important strategy for service-based businesses.

With all the features offered in AdWords and a little creativity, you can help businesses succeed with PPC, even if they have a more modest budget.

Today, AdWords has evolved so smartly that only with a little creativity, budget and enthusiasm; you can assure the success to your business through PPC campaigns. Besides these, all you need is a smart PPC account management expert who knows how, when and what to do with a modest budget.